{"success":true,"data":{"story":{"title":"ROI\u7126\u8651\u7834\u5c40\uff01\u534e\u626c\u8054\u4f17AI\u667a\u80fd\u6295\u624bAgent\u6539\u5199\u8425\u9500\u6e38\u620f\u89c4\u5219","createTime":"2025-11-11 00:00:00","cover":"https:\/\/www.hylink.com\/cn\/uploads\/media\/6912d10a104c2.jpg","type":"\u534e\u626c\u65b0\u95fb","imgPaths":["https:\/\/www.hylink.com\/cn\/uploads\/files\/image0036.png","https:\/\/www.hylink.com\/cn\/uploads\/files\/image0056.png","https:\/\/www.hylink.com\/cn\/uploads\/files\/image0075.png","https:\/\/www.hylink.com\/cn\/uploads\/files\/image0096.png"],"media":"<img src=\"https:\/\/www.hylink.com\/cn\/uploads\/files\/image0036.png\" \/><br><img src=\"https:\/\/www.hylink.com\/cn\/uploads\/files\/image0056.png\" \/><br><img src=\"https:\/\/www.hylink.com\/cn\/uploads\/files\/image0075.png\" \/><br><img src=\"https:\/\/www.hylink.com\/cn\/uploads\/files\/image0096.png\" \/><br>","text":"<p><strong>ROI<\/strong><strong>\u7126\u8651\u7834\u5c40\uff01\u534e\u626c\u8054\u4f17AI\u667a\u80fd\u6295\u624bAgent\u6539\u5199\u8425\u9500\u6e38\u620f\u89c4\u5219<\/strong><\/p>\n<p>2025 \u5e74\u5e7f\u544a\u5708\u6b63\u906d\u9047 &ldquo;\u6548\u7387\u5371\u673a&rdquo;\uff0c\u5168\u7403\u6570\u5b57\u5e7f\u544a\u589e\u901f\u653e\u7f13\u80cc\u666f\u4e0b\uff0c\u54c1\u724c\u9762\u4e34\u4e09\u91cd\u6838\u5fc3\u56f0\u5883\uff1a\u9884\u7b97\u5206\u914d\u9760 &ldquo;\u7ecf\u9a8c\u60ef\u6027&rdquo;\uff0c\u51ed\u611f\u89c9\u5b9aROI\u76ee\u6807\u5374\u96be\u5339\u914d\u5b9e\u9645\u6536\u76ca\uff1b\u6295\u6d41\u53c2\u6570\u76f2\u76ee\u8c03\u6574\uff0c\u53cd\u590d\u8bd5\u9519\u5bfc\u81f4\u8d44\u6e90\u6d6a\u8d39\uff1b\u6548\u679c\u9884\u671f\u6a21\u7cca\uff0c\u65e2\u62c5\u5fc3GMV\u4e0d\u8fbe\u6807\uff0c\u53c8\u6015\u8fc7\u5ea6\u8ffd\u6c42\u9ad8ROI\u9519\u5931\u589e\u957f\u673a\u4f1a\u3002<\/p>\n<p>\u4ee5\u524d\u6709\u6d41\u91cf\u5c31\u6709\u751f\u610f\uff0c\u73b0\u5728\u7b97\u5bf9ROI\u624d\u6709\u94b1\u8d5a&mdash;&mdash;\u884c\u4e1a\u75db\u70b9\u4e4b\u4e0b\uff0c\u534e\u626c\u8054\u4f17MediaMuse AI\u5e73\u53f0\u63a8\u51fa\u7684AI \u667a\u80fd\u6295\u624b\uff0c\u6210\u4e3a\u7834\u5c40\u5173\u952e\u3002<\/p>\n<p><img src=\"https:\/\/www.hylink.com\/cn\/uploads\/files\/image0015.png\"  alt=\"\" \/ ><\/p>\n<p><strong>\u4e00 \u6838\u5fc3\u4f18\u52bf\uff1aAI\u9a71\u52a8\u7684ROI-GMV\u7cbe\u51c6\u9884\u6d4b<\/strong><\/p>\n<p>&ldquo;AI\u667a\u80fd\u6295\u624b&rdquo; \u4ee5\u79d1\u5b66\u9884\u6d4b\u66ff\u4ee3\u7ecf\u9a8c\u5224\u65ad\uff0c\u6df1\u5ea6\u6316\u6398\u5386\u53f2\u6295\u6d41\u5168\u7ef4\u5ea6\u6570\u636e\uff0c\u7ecfAI\u6a21\u578b\u8bad\u7ec3\u6784\u5efa&ldquo;ROI-GMV\u5173\u8054\u9884\u6d4b\u4f53\u7cfb&rdquo;\uff0c\u76f4\u89c2\u5448\u73b0\u4e0d\u540cROI\u8bbe\u5b9a\u4e0b\u7684GMV\u9884\u671f\uff0c\u6216\u6309\u65e2\u5b9aGMV\u53cd\u5411\u63a8\u7b97\u6700\u4f18ROI\u4e0e\u6295\u6d41\u53c2\u6570\uff0c\u907f\u514d\u9884\u7b97\u6d6a\u8d39\u4e0e\u76ee\u6807\u504f\u5dee\uff0c\u5b9e\u73b0\u6295\u653e\u76ee\u6807\u53ef\u91cf\u5316\u3001\u7ed3\u679c\u53ef\u9884\u5224\u3002<\/p>\n<p>\u8fd9\u4e00\u7a81\u7834\u5e76\u975eAI\u5de5\u5177\u7684\u6d45\u5c42\u5e94\u7528\uff0c\u800c\u662f\u901a\u8fc7\u6570\u636e\u6df1\u5ea6\u89e3\u6784\u4e0e\u6a21\u578b\u7cbe\u51c6\u8bad\u7ec3\uff0c\u5c06\u6295\u6d41\u51b3\u7b56\u7684\u6838\u5fc3\u903b\u8f91\u4ece &ldquo;\u51ed\u7ecf\u9a8c\u4f30\u6478\u7740\u6765&rdquo; \u5347\u7ea7\u4e3a &ldquo;\u7528\u6570\u636e\u7b97\u7740\u8d70&rdquo;\uff0c\u771f\u6b63\u63a8\u52a8\u8425\u9500\u6295\u653e\u4ece &ldquo;\u7ecf\u9a8c\u9a71\u52a8&rdquo; \u7684\u6a21\u7cca\u51b3\u7b56\uff0c\u8f6c\u5411 &ldquo;\u6570\u636e\u9a71\u52a8&rdquo; \u7684\u7cbe\u51c6\u95ed\u73af\u3002<\/p>\n<p><img src=\"https:\/\/www.hylink.com\/cn\/uploads\/files\/image0036.png\"  alt=\"\" \/ ><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u4e8c \u7834\u5c40\u4e4b\u9053\uff1a\u4e09\u7ef4\u667a\u80fd\u9884\u6d4b\u5f15\u64ce\u7684\u6838\u5fc3\u80fd\u529b<\/strong><\/p>\n<p>\u534e\u626c\u8054\u4f17\u4ee5HiGC&ldquo;\u611f\u77e5-\u51b3\u7b56-\u6267\u884c&rdquo;\u4e3a\u6838\u5fc3\uff0c\u6253\u9020MediaMuse AI\u4e09\u7ef4\u667a\u9a71\u5f15\u64ce\uff0c\u51ed\u501f&ldquo;\u6570\u636e+\u6a21\u578b+\u53ef\u89c6\u5316&rdquo;\u4e09\u91cd\u6280\u672f\u4f18\u52bf\uff0c\u5b9e\u73b0\u6295\u6d41\u51b3\u7b56\u7cbe\u51c6\u9ad8\u6548\u3002<\/p>\n<p><img src=\"https:\/\/www.hylink.com\/cn\/uploads\/files\/image0056.png\"  alt=\"\" \/ ><\/p>\n<p>01 \u6570\u636e\u57fa\u5ea7\uff1a\u9ad8\u58c1\u5792\u8425\u9500\u6570\u636e\u652f\u6491<\/p>\n<p>\u6574\u5408&ldquo;\u7528\u6237\u884c\u4e3a+\u6848\u4f8b\u6548\u679c+\u573a\u666f\u7279\u6027&rdquo;\u6838\u5fc3\u6570\u636e\uff0c\u901a\u8fc7\u591a\u6e90\u6253\u901a\u3001\u5206\u5c42\u6cbb\u7406\u3001\u5206\u949f\u7ea7\u5b9e\u65f6\u540c\u6b65\uff0c\u6784\u5efa &ldquo;\u8d85\u7ea7\u8425\u9500\u8ba4\u77e5\u5e93&rdquo;\uff0c\u4e3aAI\u9884\u6d4b\u63d0\u4f9b\u624e\u5b9e\u6570\u636e\u652f\u6491\uff0c\u6446\u8131\u7ecf\u9a8c\u4f9d\u8d56\u3002<\/p>\n<p>02 \u667a\u80fd\u6838\u5fc3\uff1a\u53cc\u6a21\u578b+\u52a8\u6001\u4f18\u5316\u51b3\u7b56<\/p>\n<p>&ldquo;AI\u51b3\u7b56\u5927\u8111&rdquo;\u4ee5\u53cc\u6a21\u578b\u534f\u540c+\u95ed\u73af\u4f18\u5316\u5b9e\u73b0\u7cbe\u51c6\u6548\u80fd\u63d0\u5347\uff1a<\/p>\n<ul>\n<li>XGBoost\u6a21\u578b\uff1a\u6df1\u5ea6\u6316\u6398\u6e20\u9053\u3001\u5ba2\u5355\u4ef7\u3001\u8f6c\u5316\u7387\u7b49\u591a\u7ef4\u5ea6\u5386\u53f2\u6570\u636e\uff0c\u7cbe\u51c6\u5b9a\u4f4d ROI \u6838\u5fc3\u5f71\u54cd\u56e0\u7d20\u5e76\u6784\u5efa\u9884\u6d4b\u6a21\u578b\uff1b<\/li>\n<li>BP\u795e\u7ecf\u7f51\u7edc\u6a21\u578b\uff1a\u5177\u5907\u5f3a\u573a\u666f\u9002\u914d\u6027\uff0c\u5feb\u901f\u5904\u7406\u590d\u6742\u8425\u9500\u5173\u8054\u6570\u636e\uff0c\u9ad8\u6548\u8f93\u51fa\u7cbe\u51c6 ROI \u9884\u6d4b\u65b9\u6848\uff1b<\/li>\n<li>\u52a8\u6001\u4f18\u5316\u673a\u5236\uff1a\u5b9e\u65f6\u76d1\u6d4b\u6295\u653e\u5f02\u5e38\u3001\u667a\u80fd\u4f18\u5316\u9884\u7b97\u5206\u914d\u4e0e\u7d20\u6750\u7b56\u7565\uff0c\u540c\u6b65\u6c89\u6dc0\u53ef\u590d\u7528\u7684\u4f18\u8d28\u6295\u653e\u7ecf\u9a8c\u3002<\/li>\n<\/ul>\n<p>03 \u53ef\u89e3\u91ca\u6027\u8f93\u51fa\uff1aAI\u51b3\u7b56\u900f\u660e\u5316<\/p>\n<p>\u7834\u89e3AI&ldquo;\u9ed1\u7bb1&rdquo;\u96be\u9898\uff0c\u901a\u8fc7SHAP\u5206\u6790\u62c6\u89e3ROI\u8d21\u732e\u503c\uff08\u6e05\u6670\u5448\u73b0\u5404\u8981\u7d20\u5f71\u54cd\uff09\u3001Grafana\u53ef\u89c6\u5316\u770b\u677f\u76f4\u89c2\u5c55\u793a\u6838\u5fc3\u6570\u636e\uff0c\u652f\u6301\u573a\u666f\u7b5b\u9009\u4e0e\u9884\u8b66\uff0c\u8ba9\u975e\u6280\u672f\u4eba\u5458\u4e5f\u80fd\u770b\u61c2 AI \u51b3\u7b56\u903b\u8f91\uff0c\u638c\u63a7\u6295\u653e\u5168\u5c40\u3002<\/p>\n<p><img src=\"https:\/\/www.hylink.com\/cn\/uploads\/files\/image0075.png\"  alt=\"\" \/ ><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u4e09 \u5546\u4e1a\u9769\u547d\uff1a\u4ece\u5de5\u5177\u63d0\u6548\u5230\u751f\u6001\u91cd\u6784<\/strong><\/p>\n<p>MediaMuse AI\u7684\u843d\u5730\u63a8\u52a8\u8425\u9500\u884c\u4e1a\u8fc8\u5165&ldquo;\u7cbe\u8015\u65f6\u4ee3&rdquo;\uff0cAI\u667a\u80fd\u6295\u624b\u5168\u7a0b\u6df1\u5ea6\u8d4b\u80fd\uff0c\u4ef7\u503c\u91cd\u6784\u4f53\u73b0\u5728\u4e09\u5927\u7ef4\u5ea6\uff1a<\/p>\n<ul>\n<li>\u964d\u672c\u589e\u6548\uff1a\u8054\u52a8\u6279\u91cf\u751f\u6210\u9ad8\u8f6c\u5316\u7d20\u6750\u6a21\u677f\uff0c\u964d\u4f4e\u521b\u4f5c\u6210\u672c\uff1b\u901a\u8fc7\u667a\u80fd\u51b3\u7b56\u8c03\u914d\u9884\u7b97\u81f3\u9ad8\u6548\u6e20\u9053\u4e0e\u65f6\u6bb5\uff0c\u7cbe\u51c6\u4f18\u5316\u6295\u653e\u5168\u6d41\u7a0b\uff0c\u5b9e\u73b0 ROI \u8de8\u8d8a\u5f0f\u589e\u957f\u3002<\/li>\n<li>\u89d2\u8272\u91cd\u5851\uff1aAI\u89e3\u653e\u8425\u9500\u4eba\uff0c\u5a92\u4ecb\u4e70\u624b\u65e0\u9700\u624b\u52a8\u6574\u7406\u6570\u636e\uff0c\u8fd0\u8425\u4eba\u5458\u544a\u522b\u76f2\u76ee\u8bd5\u9519\uff0c\u7ba1\u7406\u5c42\u5b9e\u65f6\u638c\u63e1\u6295\u653e\u52a8\u6001\uff0c\u63a8\u52a8\u8425\u9500\u4eba\u4ece&ldquo;\u6267\u884c\u8005&rdquo;\u53d8\u8eab&ldquo;\u6218\u7565\u5bb6&rdquo;\u3002<\/li>\n<li>\u7ade\u4e89\u5347\u7ea7\uff1a\u4ee5&ldquo;\u6a21\u578b\u80fd\u529b+\u573a\u666f\u9002\u914d&rdquo;\u5f3a\u5316\u5dee\u5f02\u5316\u4f18\u52bf\uff0c\u6253\u901a&ldquo;\u8425\u9500-\u4f53\u9a8c-\u6d88\u8d39&rdquo;\u5168\u94fe\u8def\u6570\u636e\u95ed\u73af\uff0c\u52a9\u529b\u4ece&ldquo;\u5e7f\u544a\u670d\u52a1\u5546&rdquo;\u5347\u7ea7\u4e3a&ldquo;\u573a\u666f\u8fd0\u8425\u5408\u4f19\u4eba&rdquo;\uff0c\u6446\u8131\u8d44\u6e90\u4f9d\u8d56\u3002<\/li>\n<\/ul>\n<p><img src=\"https:\/\/www.hylink.com\/cn\/uploads\/files\/image0096.png\"  alt=\"\" \/ >&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u7ed3&nbsp;&nbsp; \u8bed<\/p>\n<p>\u9762\u5bf9\u6d41\u91cf\u89c1\u9876\u4e0e\u6210\u672c\u9ad8\u4f01\u7684\u538b\u529b\uff0c\u534e\u626c\u8054\u4f17MediaMuse AI\u4ee5 &ldquo;\u6280\u672f\u6df1\u8015+\u4ef7\u503c\u91cd\u6784&rdquo; 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